As artificial intelligence continues to evolve, the world of web design is undergoing a dramatic transformation. Tools powered by AI can now generate layouts, write code, and even suggest design improvements in seconds. While these advancements open exciting possibilities, they also raise an important question: What is the role of professional designers in an era where “anyone can create”?
In this edition of Creators Interview, we speak with web designer Haru Takemura, who shares insights into how AI is changing the creative industry and what the future may hold for designers.
How AI Is Changing the Design Workflow
According to Takemura, AI has already begun reshaping the way designers work.
“Tasks that once took hours—such as generating layout ideas or writing basic code—can now be done in minutes with AI tools,” she explains. “This allows designers to focus less on repetitive work and more on creative decision-making.”
Rather than replacing designers, AI is becoming a powerful assistant. By speeding up production processes, designers can spend more time thinking about user experience, storytelling, and brand identity.
If Anyone Can Create, What Makes a Professional?
One of the most common concerns about AI is whether professional designers will still be needed.
Takemura believes the answer is yes—but the definition of expertise will evolve.
“AI can generate designs, but it doesn’t truly understand context,” she says. “A professional designer’s value lies in understanding the client’s goals, the audience’s needs, and the emotional impact of design.”
In other words, while AI can help produce visual elements, it still requires human insight to shape a meaningful and effective design strategy.
Creativity in the AI Era
Another misconception is that AI might reduce creativity. However, Takemura sees it differently.
“AI can actually expand creativity,” she explains. “When designers use AI to explore many ideas quickly, it becomes easier to experiment with new styles and concepts.”
By combining human creativity with AI-powered tools, designers can push the boundaries of what is possible in digital design.
Looking Toward the Future
As AI technology continues to advance, the design industry will likely continue evolving. Designers who adapt to new tools and learn how to collaborate with AI will have a significant advantage.
“Technology has always changed the creative field,” Takemura says. “The key is not to fear it, but to learn how to use it.”
Ultimately, the future of web design may not be about humans versus AI—but about how the two can work together to create better, more meaningful digital experiences.
